CBS Outdoor win airport advertising contract
26.11.11
CBS Outdoor UK has taken the outdoor ad sales contract at Cardiff Airport from Eye without a pitch, Media Week reports. Cardiff will be the first airport in CBS Outdoor's UK portfolio.
The contract will begin on January 1. CBS Outdoor will sell advertising on over 60 ad panels at the airport, including 13 backlit landmark sites, three 96-sheets, 31 six-sheet and numerous bespoke and high impact formats.
David Pickard, finance director at Cardiff Airport, said: ‘CBS Outdoor was recommended to us by another asset owner. From the start, we were impressed by their energetic approach and by their relationships with national and regional clients and agencies, combined with their dedicated representation in the local media market, which is important for us as Wales's largest airport.’
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